In 2010, Hooters was featured on the CBS hit reality TV Show ‘Undercover Boss’ in which CEOs go undercover, working within their business to get a firsthand look at the operation of the day-to-day activities and, in turn, be able to see opportunities from a new perspective. As a result of the show, Hooters developed the Orange Pride Program. The Orange Pride program highlights former Hooters Girls who have used the skills they developed as Hooters Girls to pursue career ambitions such as entrepreneurs, doctors, lawyers, authors, government representatives and community leaders.