ATLANTA (September 23, 2020) – With Breast Cancer Awareness Month coming up in October, Hooters is showing its support along with Chase Elliott, driver of the No. 9 Hooters Chevrolet Camaro ZL1 1LE for Hendrick Motorsports. Elliott’s car will undergo a transformation in October, featuring a new, black and pink Night Owl scheme to raise awareness for breast cancer research. Fans can check out the pink Night Owl car during the upcoming NASCAR Cup Series playoff race at Texas Motor Speedway on October 25 at 3:00 p.m. ET. The Texas 500 is just one race making up the Round of 8 in the quest toward the NASCAR Cup Series Championship.
Everyone can join Hooters in the fight against breast cancer and #GiveAHoot by purchasing specially produced pink No. 9 merchandise starting Sept. 23 at Hooters.com and the Chase Elliott Store. A portion of sales will benefit the V Foundation for Cancer Research, one of the nation’s leading cancer research funding organizations, as well as other local beneficiaries through Hooters Community Endowment Fund’s (HOO.C.E.F.) Kelly Jo Dowd Breast Cancer Research Fund.
“I feel like someway or somehow everyone has been affected by cancer,” Elliott said. “The ‘Give a Hoot’ program is a great way to get involved and try to help out. The Night Owl scheme is one of my favorite schemes of all time and transitioning that into pink is perfect for October. It’s a great time of year to do that and for us to raise awareness.”
NASCAR fans can follow Hooters Racing on Twitter for more exclusive opportunities to donate for a chance to win autographed Chase Elliott memorabilia.
Starting October 1, limited-edition Hooters pink merchandise will also be available for purchase in select Hooters U.S. locations. A portion of the merchandise sales will again benefit the V Foundation for Cancer Research and other local beneficiaries through the Kelly Jo Dowd Breast Cancer Research Fund.
Part of HOO.C.E.F., the Kelly Jo Dowd Breast Cancer Research Fund was established in honor of the late Kelly Jo Dowd, an original Hooters Girl and the 1995 Hooters Calendar Cover Girl. Always an inspiration to her fellow Hooters Girls, Kelly Jo valiantly battled breast cancer for five years before succumbing on May 24, 2007. Throughout her struggle she was courageous and selfless, becoming an advocate for early detection, education and fundraising. Her influence on Hooters culture of service remains as strong as ever.
Through its Give A Hoot fundraising platform, Hooters has raised more than $6.5 million over the years –with $709,000 raised in 2019 alone – to support breast cancer research, much of it through the grant in Kelly Jo’s name to the V Foundation for Cancer Research. These grants honor Kelly Jo and further her mission to educate all women, especially her extended family consisting of some 300,000 current and former Hooters Girls, about the importance of early detection and prevention.
For more information about the Hooters #GiveAHoot fundraising campaign or to donate online, visit hooters.com/give.
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