ATLANTA, GA – Oct. 4, 2016 — Hooters Girls are asking America to #GiveAHoot in the fight against breast cancer during its month-long October fundraising campaign in honor of National Breast Cancer Awareness Month. With more than 17,000 Hooters Girls around the globe and a workforce made up of 70 percent women, Hooters is committed to raising awareness and funds for breast cancer research. After a record-setting fundraising campaign in 2015, raising more than $811,000 in the fight against breast cancer, Hooters Girls are setting the bar even higher with a goal of $1 million this year.
Hooters officially kicked off Breast Cancer Awareness Month with a launch party for the 2017 Hooters Calendar at the Hooters of Manhattan, located at 115 West 33rd Street, on Thursday, September 29 from 5:30 – 7 p.m. The launch party brings the calendar to life with eight featured Hooters Girls signing calendars, including 2016 Miss Hooters International and 2017 Hooters Calendar Cover Girl, Sable Robbert. Lunch and Happy Hour signings were also held on Friday, September 30, at 12:30 – 1:30 p.m. and 5:30 – 7 p.m., respectively. Hooters donates $1 from each calendar sold to support the #GiveAHoot campaign to fight breast cancer.
Every Hooters location across the U.S. will support the #GiveAHoot campaign during October through several fundraising programs that invite guests to:
1. Snag the 2017 HOOTERS CALENDAR, with $1 from each calendar sold benefiting the campaign
2. Grab a PINK BRACELET with a donation and write-in the name of someone you support
3. Enjoy one of several PINK DRINKS created to raise awareness and funds
4. PINK UP your check when you visit Hooters. Add a cash or credit card donation to your check, or visit Hooters.com/Give to donate online
5. SPREAD THE WORD through social channels, use the hashtag #GiveAHoot to share photos and messages of support
All U.S. Hooters locations are kicking off Breast Cancer Awareness Month by hosting fundraising parties during “Pink Wink” October 3-8. Plus, the 2017 Hooters Calendar Girls will tour the country to raise awareness, signing autographs, making appearances and engaging with local communities. To learn more about local Hooters fundraising events, find the nearest location at www.hooters.com/locations.
The 2016 Give A Hoot fundraising effort benefits the Kelly Jo Dowd Breast Cancer Research Fund and other local beneficiaries. The Kelly Jo Dowd Breast Cancer Research Fund was developed in honor of the late Kelly Jo Dowd, one of the original Hooters Girls who graced the cover of the 1995 Hooters Calendar. Always an inspiration to her fellow Hooters Girls, Kelly Jo valiantly battled breast cancer for five years before succumbing on May 24, 2007. Throughout her struggle she was courageous and selfless, becoming an advocate for early detection, education and fundraising. Her influence on Hooters culture of service remains as strong as ever.
Hooters Girls have raised nearly $4 million over the years to support breast cancer research, much of it through the grant in Kelly Jo’s name to The V Foundation for Cancer Research, one of the nation’s leading cancer research funding organizations. These grants honor Kelly Jo and further her mission to educate all women, especially her extended family consisting of some 300,000 current and former Hooters Girls, about the importance of early detection and prevention.
The V Foundation for Cancer Research has funded more than $150 million in cancer research grants nationwide with 100 percent of direct cash donations funding cancer research. Due to generous donors, the Foundation has an endowment that covers administrative expenses. For more information about The V Foundation for Cancer Research, please visit www.jimmyv.org.
For more information about the Hooters #GiveAHoot fundraising campaign, visit Hooters.com/Give. To find the nearest Hooters location to make a donation or attend a fundraising event, visit Hooters.com.