Hooters is encouraging customers to cure their basketball fever and catch the games at any of Hooters during the Hooters Hooky Days Promotion. Fans are encouraged to visit www.HootersHookyDays.com where they can download a doctor's note (for recovery time away from work) and be prescribed a free appetizer to use during the national tournament and conference games.
During this promotion, Hooters has partnered with long time Hooters spokesperson and college basketball analyst, Dick Vitale . He is featured in the Hooters national TV commercial, alongside Hooters "Nurse Ashleigh". Hooters will also donate $1 per new Facebook Like to the V Foundation for Cancer Research and the Kelly Jo Dowd Breast Cancer Research Grant, up to $10,000.