Hooters is declaring March 17th and 18th National Play Hooky Days, encouraging customers to watch the first round games of the basketball tournament at Hooters. Fans are encouraged to visit www.HootersHookyDay.com to cure their "basketball fever" and download a doctor's note and redeem a free appetizer coupon this Thursday and Friday during the games.
"If you've got basketball fever, then Hooters is where you have to be on March 17th and 18th," said Mike McNeil , VP of Marketing for Hooters of America, LLC. "WE are hoping for an epidemic this year as we build on the success from 2010."
During this promotion, Hooters has again partnered with long time Hooters spokesperson and college basketball analyst, Dick Vitale . He is featured in the Hooters national TV commercial, alongside "Nurse Ashleigh", as well as on in store point of sale and Hooters season menu. Hooters will also donate $1 per new Facebook Like to the V Foundation for Cancer Research and the Kelly Jo Dowd Breast Cancer Research Grant, up to $10,000.