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03/20/17 1:02 PM EDT

Hooters Fires Up Smoked Wings for the Tournament Games

Pair with Pitcher Perfect Deals and Chances to Turn Busted Brackets into Free Wings for a Year

ATLANTA – Throughout the college basketball tournament, Hooters has the path to delicious victory for all fans – no matter where your team or bracket stands. Fans watching the games at Hooters can enjoy pitcher deals, pairing an ice-cold pitcher of Bud Light with new Smoked Wings for one low price at participating locations. Hoops enthusiasts with busted brackets will find that losing never tasted so good with a chance to win one of four grand prizes of free wings for a year at hooters.com/hoops.

Hooters new Smoked Wings, now available in the majority of Hooters locations nationwide, are marinated overnight before being hickory smoked in-house to seal in a rich smoky flavor. And with half the calories of original style wings, Smoked Wings offer guests a healthier wing option without sacrificing robust flavor – they’re half the calories so guests can enjoy them twice as often! That means fans don’t have to limit wing enjoyment to just the first game.

Guests can opt to enhance their Smoked Wings with their favorite choice of Hooters 17 craveable sauces and dry rubs, such as new Texas BBQ, Caribbean Jerk or Garlic Habanero. Combined with plenty of big screens and the one of a kind Hooters Girls, there’s no better place than Hooters to watch your team smoke the competition.

As a leader in the wing industry, the iconic brand is bringing years of experience in chicken wing perfection to the smoked wings concept. Setting a high bar for both taste and quality, Hooters is committing a significant investment and taking measures to ensure its Smoked Wings are prepared the right way. The delicate and deliberate process behind Smoked Wings – from sourcing fresh wings from regional farms to cooking fresh for each guest’s order – stems from Hooters commitment to serving the highest quality wings without shortcuts.

Since its test introduction in early 2016, Hooters gradual roll-out of Smoked Wings has been met with overwhelming positive feedback from guests on the flavor and quality of the wings, inciting a fast-tracked nationwide expansion. Smoked Wings are on schedule to run the table at Hooters locations nationwide by the end of the year.

In addition to Smoked Wings, featured menu items in the pitcher perfect deals include Buffalo shrimp and boneless wings. The Hooters pitcher offer varies by location and is available for dine-in parties of two or more at participating Hooters locations across the United States through Tuesday, April 4, 2017.

And if your bracket has already gone up in smoke, Hooters is giving you a path to delicious victory. Whether you took your Cinderella team too far or overestimated the power of a #1 seed, you can turn busted brackets into free wings for a year at hooters.com/hoops. Entering to win is as simple as explaining which selection strategy left your bracket in shambles by answering Bracket Postmortem questions online. With the chance to win one of four grand prizes of free wings for a year, losing never tasted so good.

All entries for Hooters Hoops Sweepstakes must be fully completed and submitted by 11:59:59 p.m. Eastern Time on Monday, April 3, to be eligible. Maximum one entry per person.

To find your nearest Hooters location, visit Hooters.com.