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03/11/11 11:27 AM EST

Hooters Partners with Kenny Chesney’s Goin’ Coastal Tour 2011

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Hooters has partnered with country superstar Kenny Chesney during his highly anticipated Corona Presents Kenny Chesney's Goin' Coastal Tour 2011 kicking off March 17th in West Palm Beach, FL. In addition to having a presence at the concerts, Hooters has also been named the "Official Happy Hour" of the tour. As the pre-concert destination, Hooters customers will have an opportunity to win exclusive Chesney autographed memorabilia, swag and concert tickets at Hooters locations in select markets.

In conjunction with the partnership, Hooters is also launching a national Happy Hour promotion inclusive of local specials, in-store marketing collateral featuring Kenny Chesney , and running a text-to-win contest giving customers a chance to win a HOOTERS VIP Fan Flyaway to his final Gillette Stadium Show in Foxboro, MA on August 28. Beginning in April, stores will also be giving away a limited edition Hooters Kenny Chesney CD.

"Since the opening of the first Hooters in Clearwater, Florida in 1983 we have always considered ourselves a casual "beach theme" restaurant," said Mike McNeil the Vice President of Marketing for Hooters of America, LLC. "Kenny's casual style, kick-back in the sand attitude and laid back lyrics are a perfect fit for our demographic. We have embraced this tour because at Hooters we've been "going coastal" for 28 years."

Using social media, local radio and Kenny's own No Shoes Radio online radio station, Hooters will target country music fans to promote the 50 Hooters Happy Hour events this summer. The first event will kick off in West Palm on March 16th from 4 – 6 PM, the day before the tour launches, at the Hooters location at 2020 Palm Beach Lakes Blvd. Other mega events are planned in stadium markets such as Tampa, Dallas, Washington DC, Green Bay, Pittsburgh, New Jersey, Detroit and Foxboro, Massachusetts. More information and a list of upcoming Hooters Happy Hour events can be found at or

To find your nearest Hooters location, visit