Hooters of America, LLC, a franchisor and operator of more than 435 Hooters restaurants in 44 states and 28 foreign countries, announced today that Hooters locations across the U.S. will host weekly viewing parties of the FX television series, The Ultimate Fighter®, the longest-running sports reality show on television. The Hooters viewing parties kick-off in concert with the special two-hour season premiere on Tuesday, Jan. 22 at 8 p.m. ET/PT.
“This season of The Ultimate Fighter is bound to be the best yet, and we invite all UFC fans to visit their favorite Hooters restaurant each week to watch the competition unfold,” said Dave Henninger, chief marketing officer of Hooters of America. “With delicious food, giveaways, excellent service, a fun-loving atmosphere and high-quality TVs in every direction, you’ll want to make a habit of joining us at Hooters on Tuesday nights.”
The new season will run for 13 weeks and will culminate in a three-hour finale, live from the Hard Rock Hotel & Casino in Las Vegas, Nev. Unlike previous seasons of The Ultimate Fighter, the one-hour broadcast will air on Tuesday nights at its new regularly scheduled timeslot of 9 p.m. ET/PT on FX.
For the premiere viewing party, Hooters customers have the chance to win giveaway items such as t-shirts, hats or a pair of UFC® training gloves, as well as the opportunity to register for a chance to win a trip for four to The Ultimate Fighter Finale in Las Vegas this April. Viewing parties will also feature giveaway items from Revel Stoke Spiced Whisky, including tattoos, Revel Stoke trucker hats and bottle opener key chains.