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04/ 1/15 9:00 AM EDT

Hooters to Pilot Sister Concept “Roosters” in Select U.S. Markets

Survey data revealed high consumer demand for all-male server version of Hooters

ATLANTA – Hooters of America, LLC, today announced plans to introduce a fresh restaurant concept called Roosters, taking the best of the unparalleled Hooters dining experience and implementing it with an all-male wait staff. Imagine the most craveable Hooters menu items—from fresh, never frozen, world-famous wings to mouth-watering burgers and fan-favorite fried pickles—all served up by the soon-to-be iconic Roosters Boys.

Hooters extensively surveyed its existing customer base as well as potential new customers throughout the U.S. A whopping 74 percent of participants reported they would “definitely” or “very likely” frequent a Roosters-type concept.

“When the opportunity to expand the beloved Hooters concept came about, we jumped at the chance of answering the call from men and women across America,” said Andrew Pudduck, vice president of marketing, Hooters of America. “With such an overwhelming interest, I can’t believe we didn’t capitalize on the demand sooner; but now the people have spoken and we have responded: Roosters Boys are here to stay!”

Hooters was first incorporated on April 1, 1983 and more than 30 years later the iconic brand will spread its wings with this new venture, Roosters, on April 1, 2015. Consistent with the Hooters experience, guests are invited to escape the ordinary at Roosters with an amazing variety of craft beer, wine and cocktail options, comfortable seating and state-of-the-art AV system.

Roosters site selection is in progress in priority markets, including Augusta, Georgia; Lexington, Kentucky; Lansing, Michigan; Madison, Wisconsin and Durham, North Carolina.

**APRIL FOOLS! This may be hard to believe, but we will not be opening an all-male server version of Hooters any time soon. Hooters Girls still rule the roost! **

To find your nearest Hooters location, visit Hooters.com.