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03/28/14 12:12 PM EDT

Hooters Unveils New Contemporary Design in San Marcos, Calif.

First 50 guests at grand opening celebration will win free wings for a year!

Hooters Unveils New Contemporary Design in San Marcos, Calif.

SAN MARCOS, Calif.--(BUSINESS WIRE)--San Marcos, Calif., will become more attractive and a lot more fun when the Hooters of San Marcos hosts its grand opening celebration on Friday, March 28 to celebrate the brand new location and modern design. Residents of San Diego County are invited to be among the first to experience the second newly constructed Hooters prototype in the entire world. The building boasts contemporary and modern flair, while still serving up what Hooters has been known for over the past 30 years, its fresh, world-famous wings served by the iconic, gorgeous and vivacious Hooters Girls.

The new Hooters of San Marcos is located at 775 Center Drive in the Nordahl Marketplace and is the 15th location in Southern California. The grand opening will take place from 11 a.m. to close and the first 50 guests will win free Hooters wings for a year!

The celebration is a chance for Hooters franchisee Hootwinc, LLC, to unveil the completely new, modern look for this location. This prototype delivers a fresh, contemporary and comfortable dining experience. The San Marcos design follows the model set forth for all future new build Hooters locations, and it will influence enhancements and renovations to existing locations.

“It is very exciting to have a new location in San Marcos. We hope to become a thriving part of the local area and offer a dining destination known for its great food, outstanding service and world famous Hooters Girls. Hooters is exceptionally proud to reveal this new design concept, reinvigorating the look and feel of Hooters without losing the essence of our iconic brand that the world has loved since 1983,” said Hootwinc Chief Executive Officer & Operating Partner Rick Leukert.

The new San Marcos design continues to build on Hooters 30 years of success with an eye on the future. “At our core, Hooters is a place where people relax, enjoy great food, watch their favorite sports teams and are liberated from the ordinary. The new design exemplifies what the future of Hooters looks like, and we’re excited about that future,” added Leukert.

Hooters of San Marcos, located just 30 miles from San Diego, provides a completely new customer experience. From the moment they walk through the doors, guests relish a cleaner and brighter feel, with expansive windows and more open space to encourage social interaction and beckon people walking by to come in and join in the fun! The building itself touches on the modern, with a rustic undertone in order to maintain aspects of Hooters beach oasis heritage. The design features clean lines and sleek finishes on the interior and exterior of the building, but there’s still a nod to the past with the use of wood throughout the space.

One element fans will be sure to notice is the “bar centric” design of the vast bar, which highlights a full range of liquor, over 50 draft domestic, local and craft beers and a wide selection of wine offerings for guests. Sports fans will especially enjoy the massive state-of-the-art video wall, made up of nine giant high-definition, flat panel, frameless TVs, creating life-size images of your favorite sports heroes that will make guests feel like they are sitting on the sideline of their favorite games.

Comfort was also a key consideration in the new design. Guests can choose to sit at the high-back seating tables, which provide an “on stage” feel for guests and will show passersby’s what they’re missing! Low-back seating booths offer comfortable areas for late-night visitors and sports watchers, while the expansive patio, which resembles a lounge with an amazing fire pit and inviting furniture, offers plenty of space to kick back and enjoy spending quality time with friends. The new design could not be complete without celebrating Hooters 30 years of history by featuring a “Heritage Wall,” which highlights the iconic Hooters Girl and several milestones over the last three decades.

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