Skip to Content
12/ 6/16 12:34 PM EST

Hooters Unveils New Location in Harlingen

Continuing to expand its presence in the Lone Star State, Hooters invites Harlingen residents to enjoy the enhanced, contemporary design


ATLANTA, GA – Dec. 6, 2016 — Hooters today announced a brand new location is opening on Monday, Dec. 12 in Harlingen, Texas. The 5,652 square foot space, conveniently located where I-2 connects with I-69 at 98 Bass Pro Drive, features Hooters latest prototype design, including an inviting 1,120 square foot outdoor patio and offers guests front row seats to cheer on their favorite sports teams while enjoying Hooters original chicken wings.

“As the first Hooters location in Harlingen, this newest addition provides Texans a laid-back atmosphere to step away from the hustle and bustle of their daily lives, and enjoy great tasting food among iconic Hooters Girl hospitality,” said Mark Whittle, chief development officer, Hooters of America. “As the 46th Hooters in the Lone Star State, our brand new Harlingen location is a shining example of the long-established Hooters legacy right here in Texas. Our commitment to this great state will continue with plans to open nine new locations over the next two years.”

The new location incorporates the latest design features that deliver the familiar, fun-loving persona of the Hooters brand along with newly contemporized elements that combine to deliver a one-of-a-kind guest experience. From a centrally located island bar featuring 32 draught beers and a wide array of cocktails and craft beers to comfortable seating options and a top-of-the-line AV package perfect for watching all the games, more than ever Hooters is the perfect destination for just about any occasion that calls for great food and fun.

The new Harlingen location offers Hooters craveable menu options, including fresh entrée salads, a great lineup of hand-formed burgers, delicious seafood dishes and fan-favorite fried pickles. Of course, Hooters Girls always serve its world-famous traditional and boneless chicken wings with Buffalo sauce favorites, ranging in heat from mild to triple dog dare as well as signature sauces and rubs, such as teriyaki-style samurai, lemon pepper and chipotle honey.

Hooters is accelerating its growth of new restaurants, both with franchise and company owned locations, and is actively seeking qualified franchise partners to open new locations in select markets across the U.S. and around the globe. For more information about becoming a Hooters franchisee, visit  

To find your nearest Hooters location, visit